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(Beverly Hills, CA) Celebrity Stylist Giuseppe Franco has a dynamic personality that immediately puts one at ease. Called the "Boss of Beverly Hills" by his clients and friends. You have to meet him! Long recognized as a hair expert and hair stylist to the stars, he greets clients personally with his undeniable warm and friendly New York Italian personality as they enter his Beverly Hills Salon.


Giuseppe grew up in New Jersey with his Italian family, who had immigrated to the United States. They taught Giuseppe that anything was possible with dedicated work. Soon after enrolling in beauty school in New York, Giuseppe found himself in the hands of Jean Louis David's salon at Henri Bendel's in Manhattan. Under Jean Louis David's wings he was sent to Paris to study the art of cutting and styling hair. Giuseppe knew then that he found his calling. He continued to work his way up the ladder at Henri Bendel's, but six years later found himself wanting more. With his best friend Mickey Rourke, he packed up his bags and moved West to California where he immediately felt at home.  With his close friend and now business partner, Micky Rourke, he opened his namesake salon on Canon Drive in Beverly Hills in the early 1980's. Determined to succeed, Giuseppe quickly transformed his salon into a celebrity mecca that eventually became one of the most popular celebrity salons in the heart of Beverly Hills. 


Due to its popularity, the salon has grown and expanded since its inception. Giuseppe's success is undeniably due to his unrivaled work ethic and grounded personality.

His unwavering dedication to his salon and clientele has garnered him immense media attention with features in the country's leading fashion and beauty magazines including; Elle, GQ, Glamour, and People magazine. His flair and exuberance for showmanship has made him an ideal guest and makeover expert on television shows such as "E! Entertainment," "Extra," "MTV," "Access Hollywood," and more. 


Today, Giuseppe is among the most recognized and respected beauty experts with devoted clients that include stars like Arnold Schwarzenegger, Sylvester Stallone, Ashton Kutcher, Brad Pitt, Mena Suvari, Drew Barrymore, Sharon Stone, Adrien Brody and many others. He is a firm believer in charity work and implements scheduled visits to the Children's Hospital. Giuseppe takes happiness in occasional complimentary haircuts for special needs, which partnered with his infectious smile and high energy, brings joy to those around him. 


Giuseppe is not only sought after for his famous styles in Hollywood, he has been the keynote speaker for numerous conventions and seminars delivering high energy motivational speaking with real world ideas for some of the leading corporations around the world.  His ideas stem from years of involvement with some of the most successful business men and woman in fortune 500 companies across the globe. 

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